Posted on November 02, 2015
As honours students in Marketing Management at UP in 2015, Mieke Bruins and Stephan du Plessis have been working on an integrated marketing communication strategy for the Gautrain Management Agency throughout the year. They share their experience of the brand and the high standards it adheres to,...
Posted on October 28, 2015
Mr Otto de Vries, CEO of the Association of South African Travel Agents (Asata), recently presented a guest lecture to the BCom Honours students in Tourism Management. His lecture focused on the future of business and retail travel agents, and he assured students that there is indeed still a role...
Posted on October 13, 2015
Current research investigating whether and why communication management professionals are on occasion lying to the media to protect their organisations, clients or CEO’s, is causing a stir in the public relations and corporate communication environments.
Posted on October 06, 2015
The Department of Marketing Management hosted Mr Joe Boniaszczuk, Marketing Sciences Director at GfK South Africa, on 19 September 2015. He presented a lecture on conducting market research in challenging environments to the MPhil Marketing Research students.
Posted on October 05, 2015
Dominique Pröbstl, a Communication Management master’s degree student in UP’s Faculty of Economic and Management Sciences, was involved in one of South Africa’s most ambitious corporate social responsibility (CSR) projects.
Posted on September 08, 2015
During a visit to the Department of Marketing Management in July 2015, Professor Julie Ruth from the Rutgers University School of Business in the USA delivered a presentation to the Faculty of Economic and Management Sciences’ staff on the impact of technology on being a scholar-author.
Posted on August 31, 2015
The Department of Marketing Management hosted Professor Adré Schreuder, CEO of Consulta, founder and chair of the SA Customer Satisfaction Index (SASCI) and extraordinary professor in the Department during August 2015. He presented a customer experience management workshop to MPhil Marketing...
Posted on August 26, 2015
On 31 July and 1August 2015 the Department of Marketing Management hosted Professor Holger Lütters, a professor of International Marketing at the Hochschule für Technik und Wirtschaft in Berlin and a leading expert on the topic of online marketing research.
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