Research News

Marketing scholars meet to discuss customer value

Posted on June 15, 2017

Prof Gené van Heerden, Associate Professor in the Department of Marketing Management, attended the Academy of Marketing Science (AMS) conference from 24 to 26 May 2017 in San Diego, California. The theme for the conference was ‘Back to the future: Using marketing basics to provide customer...

UP represented at conference on interdisciplinary business research

Posted on May 25, 2017

Prof Anské Grobler recently attended the Society of Interdisciplinary Business Research (SIBR) 2017 Conference on Interdisciplinary Business and Economic Research, hosted in Sydney on 15 and 16 April 2017.

Marketing Professor receives NRF rating

Posted on May 23, 2017

Prof Pierre Mostert of the Department of Marketing Management was honoured at the University of Pretoria's Academic Achievers Awards, held on 9 May 2017, for his National Research Foundation (NRF) rating.

Consumers and branding: “market yourself as a brand”

Posted on April 05, 2017

The Marketing Management students in the Consumer Behaviour module had the privilege of hosting Prof Ernest North as a guest lecturer on 27 March 2017.

L’Oréal Brandstorm Challenge 2017

Posted on March 15, 2017

On 15 February 2017, Ms Virginie Dias-Tagnon (Talent Director – Africa) and Ms Funeka Sogoni (Recruitment Manager) from the cosmetics company L’Oréal visited the third-year Marketing Research students to brief them about the annual L’Oréal Brandstorm Challenge.

Experimental design expert from Connecticut visits Marketing Management

Posted on December 05, 2016

The Department of Marketing Management hosted Prof Robin Coulter from the University of Connecticut from 5 to13 November 2016. Prof Coulter’s research focuses on consumer behaviour issues. She is the President of the Academic Council for the American Marketing Association, and is an active...

Mr Humbani wins award for first journal article publication

Posted on July 26, 2016

Michael Humbani, lecturer in the Department of Marketing Management, received the award for the best first journal article published during a ceremony that was held by the Faculty of Economic and Management Sciences in June 2015.

Let’s talk social media

Posted on June 02, 2016

Prof Melanie Wiese of the Department of Marketing Management attended a social media conference in Praque, Czech Republic, from 8 to 10 May 2016. Her paper, entitled ‘Perceptions, attitudes and behaviour towards advertising on Facebook’, was well suited to the conference theme,...