Posted on October 10, 2017
After a successful and well-attended voting period, the Executive Committee of the Faculty of Economic and Management Sciences’ student house Commercii took office on 15 September 2017.
Posted on August 25, 2017
It is halfway into the year, and the BCom Honours (Marketing Management) students are anxious to secure a job for next year. The Department of Marketing Management wants to assist its students on their career journeys, and as such, the idea of a guest panel of alumni was born.
Posted on July 27, 2017
Cassandra Mayer, a Marketing Management honours student, attended the European Bachelor Summer Institute from 28 May to 9 June 2017 in Vallendar, Germany, together with two other students from the Faculty of Economic and Management Sciences. The two-week programme was held and conducted by WHU -...
Posted on July 07, 2017
On Wednesday evening, 21 June 2017, the annual EMS Faculty Awards Function took place. The EMS Faculty Awards Function is hosted to honour and celebrate the research and teaching achievements of the Faculty of Economic and Management Sciences staff members.
Posted on June 15, 2017
Prof Gené van Heerden, Associate Professor in the Department of Marketing Management, attended the Academy of Marketing Science (AMS) conference from 24 to 26 May 2017 in San Diego, California. The theme for the conference was ‘Back to the future: Using marketing basics to provide customer...
Posted on June 14, 2017
It was with much excitement that the University of Pretoria opened its gates to prospective students on 20 May 2017. Shortly after 8:00 the walkways of UP’s Hatfield Campus were buzzing with scholars, parents and teachers, all eager to enquire about possible degree choices.
Posted on May 25, 2017
Prof Anské Grobler recently attended the Society of Interdisciplinary Business Research (SIBR) 2017 Conference on Interdisciplinary Business and Economic Research, hosted in Sydney on 15 and 16 April 2017.
Posted on May 23, 2017
Prof Pierre Mostert of the Department of Marketing Management was honoured at the University of Pretoria's Academic Achievers Awards, held on 9 May 2017, for his National Research Foundation (NRF) rating.
Posted on April 12, 2017
The lives of 40 Marketing Management students were changed on Wednesday, 29 March 2017, when they were informed that they were recipients of the 2017 Banking Sector Education and Training Authority (BANKSETA) bursaries. For these bursaries, 40 of the best performing BCom (Marketing Management)...
Posted on April 10, 2017
On 22 March 2017, the BCom Honours (Marketing Management) class was privileged to receive the opportunity to work on their first client challenge given to them by the research company, Consulta.
Posted on April 05, 2017
The Marketing Management students in the Consumer Behaviour module had the privilege of hosting Prof Ernest North as a guest lecturer on 27 March 2017.
Posted on April 04, 2017
On 15 and 16 March 2017, the Consumer Behaviour students in the Department of Marketing Management were given the unique opportunity to come dressed up for class and partake in a class competition.
Posted on March 15, 2017
On 15 February 2017, Ms Virginie Dias-Tagnon (Talent Director – Africa) and Ms Funeka Sogoni (Recruitment Manager) from the cosmetics company L’Oréal visited the third-year Marketing Research students to brief them about the annual L’Oréal Brandstorm Challenge.
Posted on December 05, 2016
The Department of Marketing Management hosted Prof Robin Coulter from the University of Connecticut from 5 to13 November 2016. Prof Coulter’s research focuses on consumer behaviour issues. She is the President of the Academic Council for the American Marketing Association, and is an active...
Posted on October 26, 2016
A total of 14 third-year Marketing Management students from the University of Pretoria took part in the BMW centenary celebrations, hosted in conjunction with Bridgestone South Africa, as part of the their practical project. The event took place on Saturday, 20 August 2016 at the Red Star Raceway...
Posted on October 18, 2016
The Dynamic Treads, the winning team of the second assignment in the third-year Marketing Management Practical Project module, were treated by Bridgestone South Africa (BSAF) to a BMW Advanced High Performance Driving experience (worth R2 500 per person) on Wednesday, 28 September 2016. The...
Posted on October 07, 2016
Students enrolled for the Integrated Brand Communication module had the pleasure of having Ms Talita Myburg as a guest lecturer on 13 September 2016. Ms Myburg discussed how shopper marketing is used by marketing practitioners as an integrated marketing communications (IMC) tool.
Posted on October 07, 2016
The winning team of the first assignment in the Marketing Management Practical Project module were recently treated by Bridgestone South Africa to a 4x4 driving experience. The purpose of the first assignment was to obtain a better understanding of the tyre industry in terms of what competitors...
Posted on October 07, 2016
Bridgestone South Africa, which acted as industry partner for the third-year Marketing Management students’ Practical Project module for 2016, provided students with the opportunity to practically apply theory to the marketing field. This year the students were required to develop a...
Posted on October 06, 2016
The BCom Honours in Marketing Management students were recently challenged to think outside the box when they visited ABSA’s new strategic innovation zone, Equinox, to complete several marketing-related acitivities.
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