Posted on October 06, 2016
Vintage Coffee, a coffee shop that adds value to its community by donating its profit to a non-profit organisation every month, has recently opened its second store in Menlo Park. In order to gain access to three new target markets in the area, namely schools, students and businesses, they...
Posted on September 20, 2016
The Economic and Management Sciences Faculty House Commercii welcomed its incoming Executive Committee (EC) on 16 September 2016. The inauguration ceremony was symbolic of the passing on of the baton from the previous EC, overseen by the Dean of the Faculty, Prof Elsabé Loots, who commended all...
Posted on September 05, 2016
Third-year Marketing Management students at the University of Pretoria enjoyed a guest lecture by Mr Johan Kleynhans in July 2016. The lecture focused on corporate strategy and some of the traditional integrated marketing communication (IMC) elements.
Posted on September 01, 2016
Mr Mark Schefermann, Co-founder and Strategic Director at Lucky Beard, a transactional interface design agency, recently presented a guest lecture to the third-year Marketing Management students.
Posted on August 22, 2016
The strong ties that exist between the Department of Marketing Management and some leading brands within the industry have benefited honours students who are getting exposure to real-life case studies. The students were recently visited by two guest lecturers, who gave them insight into the...
Posted on August 19, 2016
Ms Mahlodi Kgatle, a BCom Honours in Marketing Management student, is participating in an initiative launched by President Barack Obama of the USA as a signature effort to invest in the next generation of African leaders.
Posted on July 26, 2016
Michael Humbani, lecturer in the Department of Marketing Management, received the award for the best first journal article published during a ceremony that was held by the Faculty of Economic and Management Sciences in June 2015.
Posted on July 22, 2016
The Marketing Management honours students partnered with the Gautrain Management Agency (GMA) during the first semester for their practical marketing project. The students were challenged to create brand awareness by means of an integrated marketing communication (IMC) campaign for the Gautrain...
Posted on July 18, 2016
Two high quality, customised skills development programmes have been launched after UP and Toyota SA partnered to realise the shared dream of developing a special programme for the taxi industry. The Ses’fikile Programme on Management Principles and Practices is aimed at the executives in...
Posted on June 27, 2016
In the first semester of 2016 the BCom Honours (Marketing Management) group from the University of Pretoria was offered the opportunity to work with Momentum Multiply on a client challenge.
Posted on June 24, 2016
On 21 May 2016 the University of Pretoria hosted its much anticipated annual Open Day. The event was designed for learners wishing to begin their studies at UP in the near future. It is estimated that a record number of approximately 25 000 visitors comprising mainly Grade 11 and Grade 12...
Posted on June 08, 2016
Three third-year students from the Department of Marketing Management were selected as national finalists in the prestigious L'Oreal Brandstorm competition of 2016.
Posted on June 07, 2016
Tuesday, 24 May 2016, was an exciting day for the Department of Marketing Management’s BEM 356 Practical Project students. The extraordinary Ms Mbali Zondo stood before the class, not only as an account manager at Cerebra (a social media agency), but also as a proud alumnus, having...
Posted on June 02, 2016
Prof Melanie Wiese of the Department of Marketing Management attended a social media conference in Praque, Czech Republic, from 8 to 10 May 2016. Her paper, entitled ‘Perceptions, attitudes and behaviour towards advertising on Facebook’, was well suited to the conference theme,...
Posted on May 26, 2016
On Friday, 6 May 2016, the third-year Marketing Management Practical Project (BEM 356) team leaders were taken to the Bridgestone South Africa manufacturing plant in Brits to give them some insight into the Bridgestone tyre manufacturing process. The student team leaders were collected at UP by...
Posted on May 13, 2016
The Department of Marketing Management and Bridgestone South Africa have teamed up for the 2016 third-year Marketing Management practical project. The purpose of the practical module is to provide students with the opportunity to practically apply theory to the marketing field. This year students...
Posted on April 26, 2016
The Department of Marketing Management's annual prize-giving function took place on 14 April 2016 at the High Performance Centre (hpc). During this event, the Department’s top performers were celebrated for their various achievements.
Posted on April 11, 2016
Wednesday, 16 March 2016, was a memorable day for the BCom Marketing Management Honours class. The students met a group of management students from Rutgers University in Camden, New Jersey, and hosted them in their class, followed by an informal braai sponsored by the visitors.
Posted on March 30, 2016
On 9 March, the BCom (Hons) Marketing Management class of 2016 presented to their first client, customer insights consultancy Consulta. There was an atmosphere of anxiety and excitement, as the students did not know what to expect.
Posted on March 24, 2016
When Prof Yolanda Jordaan, Head of the Department of Marketing Management, read that occupations in marketing and sales were identified amongst the top 100 national scarce skills in the country, she took action.
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