Research by master’s students

As part of an effort to produce research that has a noticeable impact on the development of marketing, the Department of Marketing Management is directing its academic efforts on improving both marketing theory and, in turn, marketing practice. Our master’s degree students are actively involved in research and their work adds to the existing body of knowledge through the research conducted during the fulfilment of their master’s degrees. Below are some excerpts from the research conducted by our marketing master’s students.

Titles and names	Author	Titles	Author
Show me your Instagram and I’ll tell you who you are (2018)	Tebello May	Dining out: for fun or function? (2018)	Suzanne Blignaut
Customer value traits – A coffee café study (2018)	Anthony Wingfield	Are you ready to go cashless? (2018)	Lerato Seopela
Do we avoid Facebook in the midst of uncertainty? (2018)	Megan Capitani	Do relationships with e-commerce customers really matter? (2018)	Scott Donaldson
The closer I get to you, the less I fear (2018)	Batandwa Simelane	Why do we share information on Instagram? (2018)	Schalk van der Merwe
Do brands walk their talk? (2018)	Juanita Loots	Tired of carrying cash? Well, your mobile phone is your wallet (2018)	July Sekhoto
The impact of data packages on mobile network operator switching behaviour (2017)	Kate Mmalebuso Ngobeni	Mobile data makes the world go round (2017)	Navisha Naidoo
Gaining a competitive edge in retail banking (2017)	Amalia van Schalkwyk	Facebook: selfies, likes, shopping? (2017)	Annika Lange
I need you too! (2017)	Cucu Mabunda	Do users portray ‘real life’ on Instagram? (2017)	Karla Rojas Garcia
Spreading eWOM of brands on Facebook! (2017)	Buntu Quwe
Getting more engagement from your Facebook Fans (2016)	Tyla Rogers	A recipe for (business) success (2016)	Kobus Badenhorst
Experiential brand avoidance: a ticking time bomb? (2016)	Sotira Petrou	“It’s not you, it’s me”: When brands and consumers don’t match (2016)	Tiaan Naude
Are we the sum total of our purchases? (2016)	Rina van Niekerk	What drives loyalty? (2016)	Ruth Nalutongwe
The great (customer) migration (2016)	Nkosingiphile Cedric Shabangu	“Like us on Facebook!” (2016)	Petra Sanne
Do you trust me? – Facebook (2016)	Lerusha Calecia Chetty	When brands and customers become friends (2016)	Marilee Klopper
I shop, therefore I am. (2016)	Christelda Naidoo	Why do customers leave? (2016)	Daniel Moxham
Hooked on value! (2016)	Johan Kruger
Do you want to be sucessful? Then treat your customers well! (2015)	Zwelethu Magodiele	Is it true (brand) love? (2015)	Lizette Lategan and Melissa Eloff
Luxury brands: The self and the experience (2015)	Michelle du Plessis and Robyn Baptiste	Linked to Loyalty (2015)	Thalita Geldenhuys and Charlene Leister
Ready – Set – Click (2015)	Lezanne Sonntag	Setting up Shop on Facebook (2015)	Marlé van Sandwyk
Improving the quality of customer relationships (2015)	Faith Kasiyamhuru	Banking on loyalty (2015)	Jack Kruger and Eksteen Theron
Relationship intention is key to long-term customer relationships (2015)	Thelma Roodt	I want a business relationship with you! (2015)	Corli du Toit and Welmarie Fourie
There are three sides to every Facebook user: Your side, My side and The Truth (2015)	Michael Colley, Reagen Kok and Thandeka Shozi
Opening and Forwarding messages on Facebook (2014)	George Pantazis	Female brand community members on Facebook (2014)	Irene le Roux
E-Shopping (2014)	Dawid Botha	Corporate Social Responsibility: Another profit-driven scheme? (2014)	Angela Neale
“Do you ride an elephant to school?” (2014)	Kelly Summerfield	Predictors of Consumer Loyalty (2014)	Chanel Pelser
My wall! My control! Right? (2014)	Jade Samuels	Listen to your mother, she knows best….? (2014)	Anton Koekemoer
Greener Cars (2014)	Adam Szpytko	Myth Busters: The Truth about SMS Advertising (2013)	Michael Humbani
Township Shopping: Who, Where and Why? (2013)	Nontu Mashaba	Hitting Share: What Motivates Users to Interact on Social Media? (2013)	Lize Maartens
If you’re happy and you know it - like my ad (2012)	Monique de Bruyn	To which destination should one travel next? (2011)	Rentia Van der Walt
It's not easy being green (2011)	Natasja Branca	Are consumers going green? (2011)	Liesel Burrows
Muslim consumer attitudes towards islamic brands: do age, gender and religiosity play a role? (2011)	Karim Amade	Women shop, Men buy: understanding consumer decision-making styles (2011)	Danita Potgieter
Do loyalty cards keep customers coming back? (2011)	Adri Meyer (van der Spuy)	Rejoice in the music: what will get young adults back to church? (2011)	Lizré Orton
Can I take your order? (2011)	Marisa Greyling	More to cosmetics purchases then meets the eye (2011)	Beate Stiehler
Good to the last drop – speciality coffee (2011)	Kelsey van der Merwe	Does literacy affect shopping ability? (2011)	Sisa Mhlanga

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