Posted on October 07, 2016
Students enrolled for the Integrated Brand Communication module had the pleasure of having Ms Talita Myburg as a guest lecturer on 13 September 2016. Ms Myburg discussed how shopper marketing is used by marketing practitioners as an integrated marketing communications (IMC) tool.
Posted on October 07, 2016
The winning team of the first assignment in the Marketing Management Practical Project module were recently treated by Bridgestone South Africa to a 4x4 driving experience. The purpose of the first assignment was to obtain a better understanding of the tyre industry in terms of what competitors...
Posted on October 07, 2016
Bridgestone South Africa, which acted as industry partner for the third-year Marketing Management students’ Practical Project module for 2016, provided students with the opportunity to practically apply theory to the marketing field. This year the students were required to develop a...
Posted on October 06, 2016
The BCom Honours in Marketing Management students were recently challenged to think outside the box when they visited ABSA’s new strategic innovation zone, Equinox, to complete several marketing-related acitivities.
Posted on October 06, 2016
Vintage Coffee, a coffee shop that adds value to its community by donating its profit to a non-profit organisation every month, has recently opened its second store in Menlo Park. In order to gain access to three new target markets in the area, namely schools, students and businesses, they...
Posted on September 20, 2016
The Economic and Management Sciences Faculty House Commercii welcomed its incoming Executive Committee (EC) on 16 September 2016. The inauguration ceremony was symbolic of the passing on of the baton from the previous EC, overseen by the Dean of the Faculty, Prof Elsabé Loots, who commended all...
Posted on September 05, 2016
Third-year Marketing Management students at the University of Pretoria enjoyed a guest lecture by Mr Johan Kleynhans in July 2016. The lecture focused on corporate strategy and some of the traditional integrated marketing communication (IMC) elements.
Posted on September 01, 2016
Mr Mark Schefermann, Co-founder and Strategic Director at Lucky Beard, a transactional interface design agency, recently presented a guest lecture to the third-year Marketing Management students.
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