Code | Faculty |
---|---|
07240162 | Fakulteit Ekonomiese en Bestuurswetenskappe |
Credits | Duration |
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Duur van studie: 1 jaar | Totale krediete: 125 |
Dr G van Heerden [email protected] | +27 (0)124204440 |
Hierdie inligting is slegs in Engels beskikbaar.
The department can only accommodate 60 students in the honours programme.
The degree programme can be completed within one year, but must be completed within two years. Lectures are presented in English during week evenings. Full particulars of the degree programme are contained in a brochure which is available on the departmental website.
With reference to General Regulation G.6, a student who has already completed a bachelor of honours degree at this or another university, may, with the permission of the Dean, register for another degree, subject to the regulations applicable to the field of study in question and to any other stipulations the Dean may prescribe on the condition that there shall be no overlap in the course content of the first degree and the second degree. Such a concession may be withdrawn by the Dean/Deans if the student does not perform satisfactorily.
In calculating marks, General Regulation G12.2 applies.
Subject to the provisions of General Regulation G.26, a head of a department determines, in consultation with the Dean
NB: Full details are published in each department's postgraduate information brochure, which is available from the head of department concerned. The minimum pass mark for a research report is 50%. The provisions regarding pass requirements for dissertations contained in General Regulation G.12.2 apply mutatis mutandis to research reports.
Subject to the provisions of General Regulation G.12.2.1.3, the subminimum required in subdivisions of modules is published in the study guides, which is available from the head of department concerned.
Minimum krediete: 125
Module-inhoud:
*Hierdie inligting is slegs in Engels beskikbaar.
The focus in this module will be teaching on some of the fundamental processes, principles and techniques necessary to conduct and interpret empirical research in a business context.
Module-inhoud:
*Hierdie inligting is slegs in Engels beskikbaar.
• To develop the student’s ability to think strategically
• To explain the ways in which a company can develop a sustainable competitive advantage
• To teach students the practical capabilities in situation analysis, strategic alternatives and the “what if” analysis
• To equip students with the art of understanding the coordination between the corporate and marketing strategy
• To teach students the processes of target market identification and positioning
• To teach students how to use management techniques and financial analysis in a management perspective
• To develop students’ holistic, creative and abstract thoughts with the aim to integrate their previous knowledge
• To develop the awareness of ethical and social responsible behaviours of individuals and companies
• To develop students’ ability to formulate their thoughts scientifically and logically and to communicate their thoughts in writing and orally
Module-inhoud:
*Hierdie inligting is slegs in Engels beskikbaar.
Marketing of services gives the student an opportunity to study a speciality area of marketing, which has become a necessity in the South African marketing world.
The module aims at studying important concepts of the basic theory of marketing of services with specific reference to the practical use thereof in the daily business situation. In addition the student is given the opportunity to apply the speciality area of marketing of services in practice and is simultaneously exposed to the latest developments in marketing of services.
Topics which will be handled include the difference between products and services, the expanded marketing services mix, the philosophy of service quality and the measuring of quality service.
Evaluation is in the format of short seminars within group context, progress tests, and assignments.
Module-inhoud:
*Hierdie inligting is slegs in Engels beskikbaar.
The module requires the learner to develop a portfolio that demonstrates their ability to conduct research, write research reports, compile different marketing documents/reports, present to audiences, solve marketing-related strategic problems and prepare profile documents.
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