| Module code | BEM 224 |
| Qualification | Undergraduate |
| Faculty | Faculty of Economic and Management Sciences |
| Module content | Integrated brand communications approach, marketing communication planning, objectives and budgets for integrated marketing communications, principles and strategising of marketing communication elements, new media, the brand name communication process, marketing metrics and evaluation for marketing communication effectiveness. |
| Module credits | 16.00 |
| Programmes |
BAdmin International Relations
BCom BCom Business Management BCom Entrepreneurship BCom Informatics Information Systems BCom Marketing Management BCom Recreation and Sports Management BA Sport and Leisure Studies Sport and Recreation Management BA Visual Studies BConSci Clothing Retail Management BConSci Food Retail Management |
| Service modules | Faculty of Engineering, Built Environment and Information Technology Faculty of Humanities Faculty of Natural and Agricultural Sciences |
| Prerequisites | BEM 120 GS |
| Contact time | 3 lectures per week |
| Language of tuition | Afrikaans and English is used in one class |
| Academic organisation | Marketing Management |
| Period of presentation | Semester 2 |
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