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Marketing management 321


 
Module code BEM 321
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

Strategic issues in marketing, strategic marketing, strategic analysis (market analysis, customer analysis, competitor analysis and internal analysis), market strategies (competitive strategies, strategies in the product life cycle and relationship building strategies) and strategy implementation and control.
Module credits 20.00
Service modules Faculty of Humanities
Faculty of Natural and Agricultural Sciences
Prerequisites BEM 212
Contact time 3 lectures per week
Language of tuition Module is presented in English
Academic organisation Marketing Management
Period of presentation Semester 2
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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