Module code | VBF 222 |
Qualification | Undergraduate |
Faculty | Faculty of Natural and Agricultural Sciences |
Module content | Consumer decision making and consumer socialisation ; determinants of informed, responsible consumer decisions and consume satisfaction. Consumer education; development of consumer skills. Expenditure ptterns of the diverse South African consumer market and diverse market contexts. Consumerism. Globalisation. |
Module credits | 8.00 |
Programmes | |
Contact time | 1 lecture per week |
Language of tuition | Afrikaans and English is used in one class |
Academic organisation | Consumer Science |
Period of presentation | Semester 2 |
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