| Code | Faculty |
|---|---|
| 07250025 | Faculty of Economic and Management Sciences |
| Credits | Duration |
|---|---|
| Minimum duration of study: 1 year | Total credits: 180 |
| Prof T Maree [email protected] | +27 (0)124203418 |
Full particulars of the degree programme are contained in a brochure which is available from the departmental website. http://www.up.ac.za/marketing-
Also refer to the following guidance document: http://www.up.ac.za/
BCom Honours degree in Marketing Management with an average of at least 65%.
Please refer to the brochure and "detail guidance on postgraduate selection" on the department's website.
There are no electives and all modules must be passed.
The pass mark for the research article (BEM 811) is 50%. A pass mark of at least 50% is also required in the examination of each module.
Module content:
This module focuses on the fundamental research processes, principles and techniques necessary to conduct and interpret empirical research in marketing. This includes the conceptualisation and scientific thinking process; the research process; research planning and design; data gathering and analysis; and reporting of research results.
Module content:
This module equips the student to conduct independent research by executing a research project on a relevant topic, of which the findings are reported in an academic article.
Module content:
This module aims to apply theoretical paradigms and perspectives in a strategic marketing context. The module will develop students' holistic, creative and abstract thoughts with the aim to integrate their previous knowledge.
Module content:
This module introduces various marketing themes, which will be debated to provide new insights, scientific reasoning and practical application. The aim is to stimulate critical reading, thinking and writing; integrate current knowledge and work experience in a holistic and pragmatic manner; and formulate thoughts scientifically and logically.
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