| Module code | GIA 782 |
| Qualification | Postgraduate |
| Faculty | Gordon Institute of Business Science |
| Module content | By introducing microeconomic theory and its application in real business situations, this course will give you an understanding of how a business works in the context of the economic environment in which it operates. Topics include the theory of the firm, supply and demand analysis, consumer behaviour, how markets work and pricing strategies for different markets. |
| Module credits | 10.00 |
| Programmes | |
| Prerequisites | No prerequisites. |
| Contact time | 24 contact hours per 3 week cycle |
| Language of tuition | Module is presented in English |
| Department | Gordon Institute of Business Science |
| Period of presentation | Semester 1 |
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