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Strategic marketing 304


 
Module code GAD 304
Qualification Undergraduate
Faculty Gordon Institute of Business Science
Module content

Students will develop an understanding of the strategic role of marketing in business decision-making through covering elements such as the difference between customer services and experience, creating customer value through understanding customer decision-making to sustain customers through loyalty and how to create value through optimisation of the marketing mix.
Module credits 10.00
NQF Level 07
Prerequisites No prerequisites.
Contact time 14 contact hours
Language of tuition Module is presented in English
Department Gordon Institute of Business Science
Period of presentation Semester 1 and Semester 2
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