| Code | Faculty | Department |
|---|---|---|
| 07255245 | Faculty of Economic and Management Sciences | Department: Business Management |
| Credits | Duration | NQF level |
|---|---|---|
| Minimum duration of study: 1 year | Total credits: 180 | NQF level: 09 |
There will not be an intake of new students for each degree every year. It remains the students’ responsibility to establish that the degree they wish to apply for, will indeed be offered.
Additional specialisation in Communication Management and/or Business Management and/or Marketing Management will be advantageous.
There are no electives and all modules must be passed.
The pass mark for both a dissertation and a mini-dissertation is 50%. The provisions regarding pass requirements for dissertations, contained in General Regulation G.12.2, apply mutatis mutandis to mini-dissertations. A pass mark of at least 50% is required in the examination of each module.
The weight of the research article for publication contributes 50% towards the total requirements for the degree.
University of Pretoria Programme Qualification Mix (PQM) verification project
The higher education sector has undergone an extensive alignment to the Higher Education Qualification Sub-Framework (HEQF) across all institutions in South Africa. In order to comply with the HEQSF, all institutions are legally required to participate in a national initiative led by regulatory bodies such as the Department of Higher Education and Training (DHET), the Council on Higher Education (CHE), and the South African Qualifications Authority (SAQA). The University of Pretoria is presently engaged in an ongoing effort to align its qualifications and programmes with the HEQSF criteria. Current and prospective students should take note that changes to UP qualification and programme names, may occur as a result of the HEQSF initiative. Students are advised to contact their faculties if they have any questions.
Module content:
Strong emphasis on market research, quantification of the market but also a basis for academic publications and a doctorate.
Module content:
Key principles and concepts of strategy and strategic management; competitive strategy; emergent and deliberate strategy; formulation of strategy; analysis of the external and internal environment; stakeholder analysis; competitive advantage; shareholder value; strategy and performance; hyper-competition; corporate and business level strategy. An advanced strategic management simulation that is online and interactive to apply strategy principles, and to foster team collaboration.
Module content:
This module equips the student to conduct independent research by executing a research project on a relevant topic, of which the findings are reported in an academic article.
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