| Code | Faculty | Department |
|---|---|---|
| 07255373 | Faculty of Economic and Management Sciences | Department: Marketing Management |
| Credits | Duration | NQF level |
|---|---|---|
| Minimum duration of study: 1 year | Total credits: 180 | NQF level: 09 |
There will not be an intake of new students for each degree every year. It remains the applicant’s responsibility to ensure that the degree they wish to apply for, will indeed be offered.
There are no electives and all modules must be passed.
The pass mark for both a dissertation and a mini-dissertation is 50%. The provisions regarding pass requirements for dissertations, contained in General Academic Regulation G36, apply with the necessary changes to mini-dissertations.
A pass mark of at least 50% is required in the examination of each module.
The weight of the research article for publication contributes 56% towards the total requirements of the degree.
Dissertations/mini-dissertations, curricula and modules
Refer to General Academic Regulations G37, G38 and G39.
The degree programme requires that a dissertation be submitted in a field of study selected from the fields covered in the honours degree.
Information on modules, credits and syllabi is available, on request, from the relevant head of department/Postgraduate Committee.
A module in Research Methodology is compulsory in all programmes. The Dean may, on the recommendation of the relevant head of department/Postgraduate Committee, waive the prerequisites.
Article for publication
Refer to General Academic Regulation G39.13.
Module content:
This module covers the research processes, principles and techniques necessary to conduct and interpret empirical research in tourism. It flows from the conceptualisation phase to conducting empirical research, and finally culminating in the reporting of research results.
Module content:
This module introduces tourism as an interdependent system and aims to apply theoretical paradigms and perspectives in a strategic tourism management context. It explains the nature and importance of tourism while developing students’ holistic, creative and abstract thoughts.
Module content:
This module introduces tourism themes which cover some of the major sectors in the tourism industry such as transport (with particular emphasis on air transport), destination marketing, ecotourism, attractions and events (including sports tourism management). Selected themes will be debated to provide new insights, scientific reasoning and practical application. The aim is to formulate thoughts scientifically and logically, and to stimulate critical reading, thinking and writing.
Module content:
The article equips the student to conduct independent research by executing a research project on a relevant topic, of which the findings are reported in an academic article.
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