| Code | Faculty | Department |
|---|---|---|
| 07220139 | Faculty of Economic and Management Sciences | Department: Marketing Management |
| Credits | Duration | NQF level |
|---|---|---|
| Minimum duration of study: 1 year | Total credits: 120 | NQF level: 08 |
Community engagement activities are embedded into the degree programme.
The Dean has the right of authorisation regarding matters not provided for in the General Academic Regulations or the Faculty regulations.
The content of each coursework module will consist of formal lectures, assignments and an examination. The examination may take the form of a written examination or a written assignment and oral examination. The research methodology module will culminate in a research proposal.
A student will not be allowed to register more than twice for the same module.
There are no supplementary examinations for any of the modules.
Minimum credits: 120
The total number of credits for elective modules must be 50.
Module content:
The module equips the learner with responsible tourism management values and requires the learner to develop a portfolio that demonstrates their ability to conduct research, compile and write different research and/or tourism documents/reports, present to audiences and solve tourism-related strategic problems. One of the projects in the module involves community engagement activities where community partners are assisted with tourism-related knowledge and/or activities.
Module content:
This module includes themes such as destination marketing, events management and sports tourism. The themes are explored from a strategic management perspective and cover several topics such as current trends in destination marketing, strategic and practical issues of events management and markets, product offerings and strategic issues at destination management level.
Module content:
This module covers themes of air transport, business travel and eTourism. The themes are explored from a strategic management perspective. The module will consider, amongst other, contemporary issues in the global airline industry and their effect on tourism, relationships between suppliers, business travel managers, travellers and travel management companies, and the strategic use of information technology across the tourism value chain.
Module content:
Tourism management and economic, cultural and environmental sustainability.
Module content:
Module content:
Dramatic advances in technology have revolutionized the way that people interact with computers. This course focuses on the design and evaluation of user interfaces. Discussions will include both traditional computer systems and web-based systems.
Module content:
Module content:
The module aims to inform future managers, consultants, and advisors on the psychological processes and biases underlying the decisions made by customers, competitors, colleagues, and themselves, with emphasis on how to incorporate such insights into business. This course will provide new insights into a personal approach to decision-making and enable the development of thinking and influencing skills required for effective strategic decisions, especially when faced with complex or ambiguous situations. Business analytics is covered within the context of decision-making. In addition, an applied decision-making aspect will focus on mastering quantitative modelling tools and techniques for business decision-making and deterministic optimisation techniques.
Module content:
The purpose of this module is to introduce students to the field of development communication
Study themes:
• The building blocks of a development communication;
• The nature and different approaches to corporate social responsibility;
• Different role players in the development arena.
Contemporary issues like the UN’s sustainability development goals (SDG’s);
The purpose of this module is to investigate global, regional and local issues in development communication and emphasises corporate social responsibility (CSR) as an avenue to address these issues. The roles of the private and public sectors, as well as non-governmental organisations in society will be evaluated. Different stages and models of CSR will be discussed to see how corporations can strategically plan their CSR programmes to contribute to the achievement of development and business goals.
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