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Agricultural economics 220


 
Module code LEK 220
Qualification Undergraduate
Faculty Faculty of Natural and Agricultural Sciences
Module content

The agribusiness system; the agricultural value chain, the unique characteristics of agricultural products; marketing functions and costs; historical evolution of agricultural marketing in South Africa. The marketing environment. Consumer behaviour and consumer trends. Introduction to supply and demand analysis. Developing a marketing plan and strategies for agricultural commodities; market analysis; product management; distribution channels for agricultural commodities, the agricultural supply chain. Introduction to the agricultural futures market. Marketing in the 21st century. Online marketing, social media. Market structure.
Module credits 12.00
NQF Level 06
Service modules Faculty of Economic and Management Sciences
Prerequisites No prerequisites.
Contact time 3 lectures per week
Language of tuition Module is presented in English
Department Agricultural Economics Extension and Rural Develo
Period of presentation Semester 2
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