Posted on March 08, 2016
“We want to know the why,” explained Prof Natasja Holtzhausen, a qualitative researcher from the School of Public Management and Administration, to the third-year Marketing Research students.
Posted on February 25, 2016
The journey for the BCom (Hons) Marketing Management class of 2016 started on 1 February 2016. The theme of the welcome lecture was “Flying with Unlimited Marketing” and students were asked to dress accordingly. The students rose to the occasion and impressed with their creativity in...
Posted on February 18, 2016
Maryna Enslin, a final-year BCom Tourism Management student from the Tourism Management Division, has been selected as one of three finalists from across African tertiary institutions to present an event bid in front of a jury of industry professionals at the IMEX-MPI-MCI Future Leaders Forum...
Posted on November 26, 2015
How can Marketing students make a difference? This was the challenge given to the Marketing Management honours students, who were tasked with developing a fundraising strategy in support of Phyllis Robertson Home (PRH) in Pretoria as part of the curriculum of one of their practical modules.
Posted on November 20, 2015
The honours students in Strategic Marketing Management partnered with the Unlimited Titans cricket franchise during 2015 for a practical exam project. The students were challenged to increase in-stadia support at SuperSport Park in Centurion, and to create brand awareness for the Unlimited Titans.
Posted on November 10, 2015
The Department of Marketing Management hosted Ms Ineke Prinsloo, National Head of Strategy and Customer Insight at, international short-term insurance company Zurich, on 17 October 2015. Ms Prinsloo has 18 years of experience in the financial services industry. She has been a director on the...
Posted on November 06, 2015
Ms Danielle Carrick, an information designer from GfK Consumer Experiences North America in New York, presented a lecture to the MPhil Marketing Research students while she was hosted by the Department of Marketing Management on 16 and 17 October 2015.
Posted on November 06, 2015
The year has come to an end for the third-year BCom Marketing Management students who have worked on a practical integrated marketing project for Potatoes South Africa (PSA). A prize-giving function was held on 29 October 2015, where the top three groups were rewarded for their PSA projects. PSA...
Posted on November 02, 2015
As honours students in Marketing Management at UP in 2015, Mieke Bruins and Stephan du Plessis have been working on an integrated marketing communication strategy for the Gautrain Management Agency throughout the year. They share their experience of the brand and the high standards it adheres to,...
Posted on October 28, 2015
Mr Otto de Vries, CEO of the Association of South African Travel Agents (Asata), recently presented a guest lecture to the BCom Honours students in Tourism Management. His lecture focused on the future of business and retail travel agents, and he assured students that there is indeed still a role...
Posted on October 13, 2015
Current research investigating whether and why communication management professionals are on occasion lying to the media to protect their organisations, clients or CEO’s, is causing a stir in the public relations and corporate communication environments.
Posted on October 06, 2015
The Department of Marketing Management hosted Mr Joe Boniaszczuk, Marketing Sciences Director at GfK South Africa, on 19 September 2015. He presented a lecture on conducting market research in challenging environments to the MPhil Marketing Research students.
Posted on October 05, 2015
Dominique Pröbstl, a Communication Management master’s degree student in UP’s Faculty of Economic and Management Sciences, was involved in one of South Africa’s most ambitious corporate social responsibility (CSR) projects.
Posted on September 08, 2015
During a visit to the Department of Marketing Management in July 2015, Professor Julie Ruth from the Rutgers University School of Business in the USA delivered a presentation to the Faculty of Economic and Management Sciences’ staff on the impact of technology on being a scholar-author.
Posted on August 31, 2015
The Department of Marketing Management hosted Professor Adré Schreuder, CEO of Consulta, founder and chair of the SA Customer Satisfaction Index (SASCI) and extraordinary professor in the Department during August 2015. He presented a customer experience management workshop to MPhil Marketing...
Posted on August 26, 2015
On 31 July and 1August 2015 the Department of Marketing Management hosted Professor Holger Lütters, a professor of International Marketing at the Hochschule für Technik und Wirtschaft in Berlin and a leading expert on the topic of online marketing research.
Posted on August 25, 2015
Neeltjé du Plessis from the Communication Management Division presented a research paper co-authored by Prof Ronél Rensburg at the International History of Public Relations Conference (IHPRC), held at Bournemouth University, England.
Posted on August 24, 2015
The Department Human Resource Management would like to invite all interested students to attend a leadership development workshop
Posted on August 12, 2015
Ms Olebogeng Selebi, a lecturer and PhD-student in the Faculty of Economic and Management Science’s Communication Management Division, was invited to participate in in a summer school in Austria.
Posted on August 04, 2015
Regine le Roux is a corporate reputation specialist by profession, tapping her knowledge from the Communication Management honours degree she completed cum laude at the University of Pretoria in 2001. Admirably, she completed her MCom degree within a year thereafter. Regine’s thesis...
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